Sync Licensing Explained

Sync (short for synchronisation) is the right to use a recorded piece of music alongside visual content. A film cue, an ad soundtrack, the track behind a YouTube reel, the music a podcast fades into. Whenever music and picture are synchronised together, you need a sync licence.

Tracksynk is a sync licensing marketplace. The artist owns the music and grants you permission to use it under the terms of the tier you buy.

IndieSynk is the small-scale tier. Personal social posts, single YouTube videos, small podcasts, internal videos, low-stakes short-form. One use per licence. Worldwide. Perpetual.

StudioSynk is the commercial tier. Brand films, paid ads, agency work, online and out-of-home campaigns, independent films and documentaries. Two-year worldwide term. One use per licence.

CustomSynk is for everything bigger or more bespoke. Broadcast TV, cinema, radio, multi-territory ad campaigns, sonic branding, exclusivity, or anything where the standard tiers don't fit. Pricing is per-deal. Turnaround is as quick as 24 hours.

Personal Use is for music you want for your own listening or non-commercial enjoyment. Fixed $1.99. Available only when the artist has opted in for that track.

Match the licence to the actual use. If you're a creator posting to your own social channels, IndieSynk fits. If you're an agency running a paid Instagram campaign for a brand client, that's StudioSynk. If you're cutting a TV ad that's going to air on linear broadcast across three countries, that's CustomSynk.

If you're not sure, check the tier comparison page at /license, or contact us and we'll point you to the right one.

All licences include the wav file, the signed licence PDF, your purchase record (always accessible from your account), and an email receipt. The tiers differ in usage scope, not in deliverables.

CustomSynk additionally includes any negotiated terms (territory, exclusivity, term length, performance rights handling) written into a bespoke agreement.

You pay the track price plus a 5% service fee. That's it. No subscription, no monthly minimums, no per-stream charges.

The track price is set by the artist. Three-quarters of it goes directly to the artist. The remaining quarter and the 5% service fee go to Tracksynk to run the platform.